A research study.

The Smart Home Market in the UK and the demand for Smart Home security

Autumn 2015

Insights.

The Smart Home Market in the UK and the demand for Smart Home security – Autumn 2015

The survey has revealed the following five core themes:

  • The Smart Home market is poised for growth
  • Security is the second most important of five key drivers for the connected home, after Smart Energy
  • Smart Home systems and products must be easy to use, reliable and secure
  • Demographics matter, especially in smart home security, as different age groups have divergent opinions
  • Trusted brands will be central to the Smart Home market’s development

Headline Figures.

  • 57% of UK consumers have heard of a Smart Home or Connected Home
  • 60% think a Smart Home is where you can control things like lights, energy and alarms easily
  • Clever energy control (75%) and remotely locking doors and windows (62%) are top features in a Smart Home
  • People believe a Smart Home will cost more but it will add more value (40%)
  • Most homes in the UK will be Smart by 2040 (in 25 years time) according to a third of respondents

Smart Home Drivers.

  • Smart Energy with intelligent thermostats, controls and metering, covering space and water, heating and lighting.
  • Smart Security with intelligent locks, CCTV and alarms.
  • Smart Entertainment ranging from home cinema to high speed streaming video and audio and internet/mobile connectivity throughout the home.
  • Smart Convenience ranging from the connected fridge and the ‘robot’ cleaner, to garden watering systems.
  • Finally, we have Smart Health. From systems that help with assisted living and elderly care, through to fitness and diet trackers.

Trusted Brands.

Yale’s Point of View.

The Smart Home market has been much talked about for over 50 years, yet has never taken off as a mainstream consumer product. Why should this change?

We think it is the convergence of three trends:

First

The technology is now more widespread and at much lower cost; the mobile phone has changed the game.

Second

Standards are being defined and systems are “interconnected” so there is less risk of a consumer being ‘locked in’ to a dated, closed system

Third

Demographic and lifestyle changes, plus the continued desire to invest in our homes, means that consumers are ‘ready’ for something new and have the desire and financial means to experience the connected home.

Authors.

Dave Herbert,
Business Development Director for Yale Smart Living.

About the Report.

A survey of 2000 UK adults was carried out for Yale UK by OnePoll, a member of ESOMAR, July 2015.