The doors have opened to this year’s CES (Consumer Electronic Show) – the world’s biggest technology show held in Las Vegas.

2017 sees the shows 50th year, showcasing the height of consumer technological innovation, and this year’s event has a strong focus on ‘connectivity’, particularly through smart home and health related products.

A number of the products exhibited at the event are in some form connected to the Internet, following the increasingly popular ‘Internet of Things’ movement that is becoming the norm amongst homeowners.

A notable ‘connected’ product that is being unveiled at this year’s show is from L’Oreal’s Kerastase brand, who are releasing the world’s first smart hairbrush.

The product connects to the users smartphone and, when used, sends algorithms to rate the quality of the hair to monitor the effects of different hair care routines. The app also provides other insights, including letting the user know which particular products are working best for their hair.

The hairbrush has been in the design process for four years, and it is said to be a product that will establish the brand as a leading innovator in the hair and beauty industry.

In terms of healthcare, Oral B has also unveiled the world’s first interactive toothbrush, which links with the users Bluetooth through a smartphone app. It records the users daily brushing activity, including giving users the ability to program personal brush settings to their needs, all through a smartphone.

The variety of smart products available to consumers shows the recent growth of connected products, which is why this year’s CES will be the most popular to date; with the ‘connected world’ primed to be the norm in the not-so-distant future.

For more information on Kerastase’s smart hairbrush, read the full article at www.marketingweek.com and learn more about the Oral B Smart Series toothbrush at www.connectedtoothbrush.com.

To follow the news and events at this years CES, visit www.ces.tech.